Estimated time: 1 hour
Due by 9:30 a.m. Thursday, March 8th
The goal of this exercise is to identify two possible exhibits for your lens analysis essay.
Research
First review the instructions for Assignment 2. Then conduct some research to find two potential exhibits for your lens analysis essay. Remember that your “exhibit” is the advertisement that you will be analyzing in your essay. It must be a static advertisement (i.e. not a video); for example, a student could choose a highway billboard, a movie poster, an online advertisement, a subway advertisement, a newspaper or magazine advertisement, or even a flyer. However, the advertisement does not have to be in English. Strong advertisements for this assignment are usually primarily visual. You should find:
- one advertisement that contains an explicit or obvious monster or monstrous image. Two examples are:
- King Kong movie posters
- Tarantula movie poster
- one advertisement that does not contain a literal monster but rather is conceptually monstrous. In other words, you should be able to argue that something about the exhibit is monstrous as defined by Cohen. Three examples are:
- Land Rover advertisement
- Levi’s Kids advertisement
- Surrogates movie poster
A great website to search for print advertisements is: http://www.adsoftheworld.com
Writing
Provide a copy of and/or link to each of your advertisements as a comment below.
Explicit Advertisement: http://blog.iso50.com/5212/where-the-wild-things-are-poster/
Non Explicit Advertisement: http://www.adsoftheworld.com/media/outdoor/justworks_compliance
Dear Christy,
Great work!
Both of these are great options. Choose the one that you feel most interested in analyzing and writing about. It may turn out that one gives you more to explore than the other.
Professor Williams
Jurassic Park
https://cdn.shopify.com/s/files/1/0558/2081/files/Kako_JurassicPark_REGULAR_Sized_1024x1024.jpg?v=1484169133
Transformers
Dear Chan Ho,
Good selections! I think, however, that the Transformers one will give you a bit more to analyze so focus on that one going forward.
Best,
Professor Williams
Advertisement with an obvious monstrous image: https://images-na.ssl-images-amazon.com/images/I/91PolkTUn9L._SY550_.jpg
Or: https://raamatukava.files.wordpress.com/2018/02/shape-of-water-poster.jpg
Advertisement with a conceptual monster: https://www.cinemaclock.com/images/posters/1000×1500/39/aynabaji-2016-orig-poster.jpg
Or: https://images-na.ssl-images-amazon.com/images/I/410VHPrwUPL.jpg
Dear Hasanat,
These are both very intriguing. However, the Stranger Things one has more visual elements so it may give you more to analyze than the other one. However, both seem like good options, so in your upcoming zero draft, focus on the one you’re more interested in.
Best,
Professor Williams
http://www.adsoftheworld.com/media/outdoor/monster_smell
http://www.adsoftheworld.com/media/print/sweets_from_heaven_hamster_boy
Dear Wengan,
These are both interesting choices, but the advertisement for sweets seems more visually complex and will therefore most likely be the better choice for your essay.
Best,
Professor Williams
http://www.imdb.com/title/tt0369610/mediaviewer/rm2191799552
http://www.imdb.com/title/tt1104001/mediaviewer/rm3240068608
Dear Victor,
Good work! I think the poster for Jurassic World will allow you to conduct richer analysis because it has more visual details and it would be easier to make an argument that something in the poster is monstrous.
Best,
Professor Williams
GODZILLA
animal protection http://www.vision1.cn/Article/idea/200701/20070123112510.html
Dear Qingyun,
This is only half the homework assignment. However, these series of advertisements could be analyzed insightfully in your essay. I recommend focusing on two or three of them.
Best,
Professor Williams
literal monster
https://www.amazon.com/2017-It-Movie-Poster/dp/B072KJ2ZSZ
http://www.tahinaaid.com/blog/20-best-print-ads-of-the-month-october-2012/ (don’t let a monster of a cold catch you
conceptual monster
https://pappysgoldenage.blogspot.com/2012/04/number-1132-america-under-communism.html
https://www.adforum.com/creative-work/ad/player/34484946/kinder-eggs/moms-demand-action
Dear Yelan,
These are all great options. I think the strongest two are the Kinder Eggs one and the cold medicine one. Choose which of these two most interest you.
Best,
Professor Williams
https://image.baidu.com/search/detail?ct=503316480&z=0&ipn=d&word=迪迦奥特曼和怪兽&step_word=&hs=0&pn=8&spn=0&di=202730054121&pi=0&rn=1&tn=baiduimagedetail&is=0%2C0&istype=2&ie=utf-8&oe=utf-8&in=&cl=2&lm=-1&st=-1&cs=2578427730%2C406651664&os=1143803623%2C3992765686&simid=137526354%2C850642798&adpicid=0&lpn=0&ln=1977&fr=&fmq=1520484664573_R&fm=result&ic=0&s=undefined&se=&sme=&tab=0&width=&height=&face=undefined&ist=&jit=&cg=&bdtype=0&oriquery=&objurl=http%3A%2F%2Fh.hiphotos.baidu.com%2Fzhidao%2Fpic%2Fitem%2F9d82d158ccbf6c814f3ac1debf3eb13533fa40f3.jpg&fromurl=ippr_z2C%24qAzdH3FAzdH3Fzit1w5_z%26e3Bkwt17_z%26e3Bv54AzdH3Fq7jfpt5gAzdH3F9ccnacacmdaadmad9c_z%26e3Bip4s&gsm=0&rpstart=0&rpnum=0
Dear Hai,
Unfortunately, nothing opens when I click this link.
Professor Williams
https://media.gettyimages.com/photos/young-woman-with-mirror-in-forest-picture-id674481871
Dear Hai,
This is an interesting picture but it is not an advertisement.
Professor Williams
The Mummy:
https://movie.douban.com/photos/photo/2191794174/
Game:
Dear Wanting,
The PlayStation advertisement is interesting but I think the poster for The Mummy film would be a better choice for this assignment.
Best,
Professor Williams
1. http://www.imdb.com/title/tt1411232/mediaviewer/rm3718491392
2.https://pic3.zhimg.com/c8c76e0d142c34b635533c9b92c4abf8_r.jpg
https://www.coloribus.com/brands/baygon-317055/ads-and-commercials/
Dear Jing,
Unfortunately, I couldn’t open the second advertisement. The first advertisement is a good not great option because it does not have that much visual complexity. Consider searching for another option.
Best,
Professor Williams
monsters
How Animals Feel By Switching Them With Humans https://revistagalileu.globo.com/Ciencia/Meio-Ambiente/noticia/2016/04/22-imagens-de-coisas-ridiculas-que-fazemos-com-animais.html
Dear Honey,
This is only half the homework assignment. These selections are not great for this assignment because they are comics rather than advertisements. Also they are a bit simplistic (even if evocative). Search for another option.
Best,
Professor Williams
King Kong
???
Please review the assignment instructions.
Professor Williams.
Franklinstein
https://www.dropbox.com/s/4h21h430la0nbq0/13e8cdf9d1ceb14a5c61ace2e85fc069–halloween-toys-vintage-halloween.jpg?dl=0
Monster Energy Drink
https://www.dropbox.com/s/3izglr9v2l9xdh7/monsterenergy.jpg?dl=0
Dear Xueyingying,
Good attempt but these two would not work well for this assignment. The first is a bit dated and not that visually complex; the second is not an advertisement. Review the homework instructions and search for another option.
Best
Professor Williams
reign of fire movie posters: https://upload.wikimedia.org/wikipedia/en/2/26/Reign_of_Fire_Soundtrack_Cover.jpg
splice movie posters: https://goo.gl/images/FLBqSh
Dear Siyu,
Good work! Both of these are great options. Focus on the one that you are most interested in analyzing in your lens analysis essay.
Best,
Professor Williams
Dear Wilson,
This could work well for an exhibit.
Best,
Professor Williams
http://static.wixstatic.com/media/c655d2_ae0818ec2312cc99b890a5b7c87cf457.jpg_1024
Dear Wilson,
This advertisement is intriguing. However, you should consider if it gives you enough to analyze.
Best,
Professor Williams
Dear Sojal,
This movie poster is very interesting but I doubt it will give you enough to analyze for a 6-page essay. The second option is also not great because it is not clear that it is an advertisement and the details are difficult to identify. Search for new options.
Best,
Professor Williams